The (Wo) Man Behind the Brand
How to Create a Business Brand Based on the Strengths and Weaknesses of Just One Person
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Whether you’re a digital creative – copywriter, web designer, graphic designer or social media manager – who works with one-person businesses, or a freelancer who’s tired of going round and round trying to find the right words or colours for their website, this is going to be the most exciting thing you’ll read about all year.
Here’s why.
Time is precious
Solo business owners in service businesses walk a fine line between being busy enough to be pay the bills, and not so busy that they can’t keep up. They don’t have time to waste on clients who don’t value their time or don’t see the value in what they offer.
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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Why Am I Sharing This With You?
In 2013 I found myself in a situation where my husband’s previously successful business was suddenly facing voluntary liquidation.
I had to get a job as quickly as possible to start preparing for the huge legal fees that were about to come our way and the looming threat of losing our house and everything in our simple but comfortable life, that we’d worked so hard to build.
I wasn’t worried about getting a job because I’m lazy, I was worried because I had two very young children and nobody to help me with the inevitable squeeze that comes from trying to manage children and paid employment, without paying everything you earn in child care fees or running yourself ragged every time someone has a snotty nose or temperature.
A variety show of skills
A chance conversation with a friend started me thinking about how I could use my variety show of skills, to earn a steady income without having to get a proper job.
She was a solo business owner who was in desperate need of some help trying to keep up with the customer service in her thriving service business. What she needed help with, was answering