ARE YOU LOOKING FOR A

Small Business Coach?

BASED IN PERTH | WORKING WITH CLIENTS AROUND AUSTRALIA

YOU DON’T HAVE TO DO IT ALONE

Assemble your team

Few business owners are experienced in all four areas of business – management, marketing, operations and finance.

It’s not difficult to find people to help with the finance pillar or with particular tasks in the marketing pillar, but it’s harder to get strategic management, marketing or operations advice unless you know someone in the same type of business who’s judgement you trust.

If you don’t know someone like that, a specialist small business marketing coach could be part of your team.

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GETTING THE BASICS RIGHT

My sort of business coaching

Every business coach has a slightly different focus when they look at a client’s business for the first time. Mine tends to be on whether they’ve got the basics right before moving on to more complex issues.

There are four things that a business can do to improve its chances of success.

Determine whether there is a demand for what they plan to offer
Give people a reason to care about what they have to say
Get the financial side of things right – pricing, profitability and cashflow
Lay a solid foundation for growth or doing the important things in the right order.

Regardless of whether we’re talking about a hobby business or a multi-million dollar operation, the principles are the same and I can’t overstate the value in paying attention to the basics and revisiting them every time there is a change in the business or its environment.

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HABITS AND MINDSET

A different type of business

How those things are accomplished is a different matter and a small or solo business isn’t just a miniature version of a corporation, it’s an entirely different creature.

The business owner of a small or solo business may be responsible for several roles or all of the roles that are essential to the survival of a business – management, marketing, operations and finance – each with it’s own priorities.

The challenge of constantly re-prioritising the priorities in each of those areas can be exhausting, when for many of those business owners, the business itself isn’t their only priority. Families, dependant children or relatives, a full-time job while they transition, the list goes on.

The habits and mindset that small or solo business owners can learn, to help them manage all these priorities in the long term, will be the difference between success and failure or more accurately, terminal overwhelm.

COACHING OPTIONS

MORE

SETTING YOU UP FOR SUCCESS

A cook not a chef

There’s a lot to learn when you’re thinking about starting or growing a solo or small business and there are similarities between running a business and learning to cook.

A chef learns the theory first, followed by a lengthy apprenticeship. When they finally get the job they’ve been training for, it also comes with a team of people to help them present picture-perfect meals to suit a generic audience or a pretentious critic.

A home cook on the other hand, follows a different path. He or she inherits the job out of necessity and learns by trial and error what works and what doesn’t. They often have to operate on a shoe-string budget, with no help and no accolades, to please a fickle audience.

We all know at least one of those great home cooks, who can whip up a sponge for a school bake sale with just what’s in the pantry or turn out Christmas dinner for 12 without breaking a sweat.

As a business coach, my goal is to help you become the equivalent of a proficient home cook, by sharing the basics of what you need to know, at the stage you’re currently at. I’m not going to have you making sophisticated, delicate souffles when you have fussy children or hungry men to feed. I will help you master an excellent from-scratch macaroni cheese which will also teach you to make a white sauce, which you can be used to make a fair Fettuccini Alfredo and a to-die-for cauliflower cheese.

Basic skills which will translate to a general feeling of competence and control.

COACHING OPTIONS

Is business coaching the best option for you right now?

There’s no denying that business coaching can be effective, but it can also be expensive, particularly for solo or small businesses, where every dollar spent has to be considered carefully.

I WOULD NOT recommend you spend your money on business coaching right now if:

you don’t have the money saved up, or in other words, you have to borrow the money to do it
you’re not ready, or aren’t able to find the time to do the work that I’ll be suggesting you do, after our conversations together

Business coaching might be right for you, if:

you are motivated to start or grow your business
you are prepared to get out of your comfort zone
you can comfortably afford the cost
you’ve gone as far as you can with the business skills and knowledge you already have
you’re ready, willing and able to do what’s necessary to move to the next stage in the evolution of your business
you’re looking for someone to be the voice of reason or an accountability partner to keep you on track.

COACHING OPTIONS

WORK WITH ME