Business & marketing coaching


Maybe even ones like yours!

Small Business & Marketing Coach

based in Perth – working with clients around Australia

Is the clock ticking on your business dreams?

Building a solo or small business on your own is hard, particularly when your business isn’t your only commitment.

But here’s the thing. Nobody except you will care if you reach your business goals or not. Just think about that for a moment. Every time you put off taking a step forward towards your goals, the only person who’s losing out is you.

Not every business dream is worth pursuing, but if yours is, then consider backing yourself, by getting the help of a business coach who’ll back you too.


The voice of reason

Most people struggle to be objective about their situation and what’s actually stopping them from moving forward. They also struggle to maintain momentum over extended periods of ups and downs.

A business coach with some experience in the type of business or situation a business owner is in, can listen impartially and consider rationally what’s really going on. They can also help a business owner to keep picking themselves up and moving forward after the inevitable setbacks that come with running a business.

If the coach’s methods and style, suit the business owner’s goals, situation and temperament, then there’s a good chance that they could take them from where they are now to where they want to be.

Sandy Taylor Small Business Marketing Coach

“Goals are good for setting a direction, but systems are best for making progress. A handful of problems arise when you spend too much time thinking about your goals and not enough time designing your systems.” James Clear – Atomic Habits


The types of business I’ve worked with

I bring to my role as a coach, a unique and varied skillset.

For the past 10 years, I’ve worked as a digital marketing specialist with a range of one-person, small and medium-sized businesses, as well as some local governments, community organisations and not for profits. In that capacity I’ve provided marketing strategy advice and marketing coaching services, I’ve built and maintained websites and written SEO copy and brand messaging. I’ve completed a business coaching certificate and have volunteered as a 1-on-1 and group business coach with Global Sisters.

Before that, I bought, fixed up and sold for a profit, a successful online and market product-based business.

Before that, I worked as a freelance bookkeeper for a range of businesses from a large electrical contracting company, to a vintner, a busy physio practice and the cashed-up ex-wife of a resources mogul.

Before that, I was the finance and IT manager for a multi-million dollar property services company in charge of accounting, cashflow management and a payroll of hundreds of people.

And before that, I worked in treasury, first in the back-office managing the administration of transactions worth millions of dollars, and then on the money market desk as a trader.

You might have noticed that the trend is definitely downward when it comes to the size of businesses I feel drawn to and it may not be for the reasons you might think.


The types of people I work with

I work with people who are ready to take action and get things done.

Reasonable, rational, motivated women and men, who have an idea or a goal for an existing business or a new venture, and are prepared to put in the work to make things happen.

People who are thoughtful, respectful and ambitious, but are too close to be objective or too busy to stay focussed, month after month, over an extended period.

People who want access to a voice of reason to offer different perspectives or potential solutions to complex problems. 

The research on accountability

In a 2015 study on accountability by the Association for Talent Development, researchers found that people have the following probabilities of completing a goal by taking these actions:

  • Having an idea or goal: 10% likely to complete the goal
  • Consciously deciding that you will do it: 25%
  • Deciding when you will do it: 40%
  • Planning how to do it: 50%
  • Committing to someone that you will do it: 65%
  • Having a specific accountability appointment with someone you’ve committed to: 95%

Reference: https://www.afcpe.org/news-and-publications/the-standard/2018-3/the-power-of-accountability/


Coaching packages for solo and small business owners

The objective of a coaching relationship is growth, which isn’t likely to happen in a single session. It’s more likely to happen over a period of weeks or months, with incremental actions, feedback and accountability. 

There’s no denying that there’s a significant financial cost to using a coach, but there’s an even greater potential benefit if you make the most of your investment and set aside time and energy during each sprint, to move the needle as much as you can.

After that, you rest, reflect and start planning the next one.


Coaching Session

$295 + GST


3 Session Coaching Sprint

$750 + GST


6 Week Business Accountability Package

$420 + GST


6 Month Business Accountability Package

$690 + GST

“Giving people choices, or at least the perception of control, empowers them to tolerate more adversity.” “The paradox of choice, as the psychologist Barry Schwartz calls it, is that the more choices we are given, the less free we become because we procrastinate in trying to make the best decision.” – Bruce Hood, The Self Illusion


What’s all this talk about sprinting, I hate running!

In project management terminology, a sprint is defined as a block of time that a team allocates to completing specific tasks, milestones, or deliverables.

Like the athletic type of sprint, after you complete each project sprint, you rest, reflect and regroup until you’re ready to go again.

Few people, particularly those with a lot going on, can sustain managing multiple objectives for indefinite periods, whereas if big goals are broken down and achieved one chunk at a time, you might surprise yourself with what’s possible.


One bite at a time

Everyone on earth has the same amount of time available to them – just 24 hours in each day. The difference between people who get things done and people who don’t, is how they choose to spend those precious hours.

About five years ago I started thinking about creating online programs to fill a need I saw with my own clients. I was flat out with my paid client work, young children, horses and rural property, but I was determined to try and make it happen. At about the same time, I read Atomic Habits by James Clear which gave me the piece of the puzzle that I’d been missing.

Starting soon after, I allocated one and a half of each day’s hours to this goal. The only hours that were available to me for this purpose were when my family were asleep, so I decided that would have to do. Since then, I’ve used the time between 4:30am and 6am each day to focus on my goal of helping small business owners like me feel empowered.

In just an hour and a half each day, I’ve created this brand, built this website (about 3 times), built an online learning area, filled it with free and paid programs (some I threw away without ever launching), recorded a podcast, made a start on a book, completed a business coaching certificate and lots more. In just 1-1.5 hours each day.

If I can do it, then anyone can and if your dreams are as important to you as you say they are, then you can do it to. 

Are you ready to make things happen?

If you’re prepared to dig deep and see what you can achieve if you set your mind to it, take a look at how we could work together.


A different perspective

Episode 13: What are you doing with the rest of your life?

Episode 13: What are you doing with the rest of your life?

This is a question that everyone asks themselves at some point. It’s a question that can be surprisingly difficult to answer because the design of our mental circuitry defaults to give us answers based on what we know or seen other people do. People in our family,...