Episode 6: Are you being manipulated by fear?

Episode 6: Are you being manipulated by fear?

Listen time: 10 mins A culture of fear The ability to feel fear and respond to fear in dangerous situations is a characteristic of our ancestors – the ones who survived. Fear, then, became a characteristic that was reliably passed on to future generations. This is the...
Episode 2: How to get people to do what’s good for them

Episode 2: How to get people to do what’s good for them

Make it easy and make it obvious What makes McDonalds and other fast-food chains or restaurants so successful? There’s been a lot of research and publicity around how they design their food to stimulate our ‘feel good’ brain chemicals and hormones, but would they have...